Promotional products are effective means through which customers experience the brand on a personal level. It is effective and reaches the target audience directly. For small and large organizations aiming for cost effective means of reaching their audiences, promotional products are absolutely the right choice.
Every marketing manager attempts to optimize the available marketing budget to achieve set objectives. The key role of the marketing manager is to select the most effective marketing tool(s) suitable for the marketing objective, target audience and market environment.
Certain compelling facts about promotional products lend credence to the claims about the effectiveness of gift items: Some of them are curated below:
· 85% of people do business with the brand after receiving a promotional product.
· 89% of consumers can recall the brand two years after receiving the promotional product.
· According to PPAI (Promotional Products Association International), 94% of people remember where they received a promotional product.
· Promotional products attract up to 500%more referrals from those who are satisfied with the gift items.
The statistics above has driven home the essential point because promotional products are a crucial part of the marketing mix for successful marketing campaigns and brand awareness. It is the role of the marketing managers to juggle marketing elements in their mix with a keen judgement of the value of return on investment in respect to each marketing element they choose to deploy to achieve the organization’s marketing objectives.
