Big budget advertising spend is the dream of every business but this dream often eludes most small and medium sized business owners mostly as a result of inadequate funds. Despite this reality, advertising and brand promotion remain key elements of exposing the brand to the target audience and a guaranteed means of generating revenue for the business. The way to achieve their marketing objectives is via promotional products.
1 Low-budget marketing budget
There are numerous promotional product items that cut across various categories (mugs, water bottles, key rings, stress balls and many more)for medium-sized businesses. According to sage world, personalized coffee mugs are an effective means of advertising as 57% of people were able to recall the advertiser on the mug. This statistic is applicable for other relevant promotional products like water bottles, key rings and others.
2 Instant Brand recognition
Brand recognition refers to the ability of consumers to identify a specific brand by its attributes. Brand recognition is successful when consumers are able to recognize a brand through visual or auditory cues such as logos, slogans, packages, colours and jingles.
An article published by technomarketinginc.com reveals that 89%of consumers can recall the advertiser of a promotional product they received in the last two years. Hence, it is important to share branded promotional items to customers and the target audience to ensure top of the mind awareness of the brand’s products and services.
3 Customer Loyalty
One of the tools deployed by marketers is the use of promotional products to build loyal customer base. In other for this strategy to be effective, ensure that your promotional products are branded and of high quality. People will associate the premium quality of the gift item with the quality-of-service delivery. Rising hill reports in a published article that customers who received a promotional product scored 52% higher than those that received a letter only.
